Factors affecting the socio-economic and ecological feasibility of a proposed no-take zone (NTZ) in Whitsand Bay (around the UK’s first artificial diving reef) were studied to determine if the area is suitable for protection. A comprehensive survey of recreational divers was carried out, to establish their opinions and support for the proposed NTZ, and two stakeholder groups (local dive charter boats and local seaangling charter boats) were also surveyed to gauge the level of support for protection of the study site.