Non-residents' demographic characteristics, behaviour and attitudes towards salmon angling in Scotland
The benefits of angling may be assessed from a variety of perspectives, yet surprisingly few contain the essentials upon which more strategic marketing planning might be developed. A sound case, in terms of the monetary significance of angling tourism to the Scottish economy, has been widely recognised in the economic impact studies of Radford (2004, 2009). Yet to date, very little is known about the essential, more individual, aspects of visiting anglers to Scotland, if associated benefits are to be capitalised upon. This research aims to identify the demographic characteristics of non-resident salmon anglers, their behaviour in terms of planning and booking the trip, motivations and deterrents to fishing in Scotland.